CRM as a marketing attitude Effective CRM systems, or customer relationship management, relates to the aspects of exchange that a business has with its customers. But CRM isn’t just a piece of software – it covers all aspects of an organisation which has a relationship with the customer. CRM examines how a business works with … Read more
social crm
Social cloud statistics Australia and how Australian people and businesses are using social media. Article inspired by the 2015 edition of the Sensis Social Media Report and we added all relevant links at the end of the article with the link to download the full report. Australians continue to embrace technology through use of internet … Read more
Gamification Social CRM defined focus for Australian Community Service Providers or anyone interested in Gamification. Gamification is a business strategy which applies game design techniques and uses techniques in a non-gaming context to engage employees and clients. Gamification the latest trend by several experts allows you to analyse, change behaviours and develop skills to drive … Read more
What is Social CRM? Benefits, impact and processes. Social CRM, a social way of thinking about customer relationship management and engagement that focuses on using social media to enhance customer experience. Social CRM is still in its early days but customers are fundamentally changing the dynamics of the marketplace. The holy grail of social media … Read more