The importance of social media content marketing Academics and professionals all around the world have been fascinated by the effect social media content marketing has on a business’s brand. In a paper delivered to the International Conference on Marketing and Retailing last year, a group of academics from Malaysia explored how social media content marketing … Read more
Digital Marketing
Uncovering the Online Marketing Mix Communication for Healthcare Services Any business marketplace is a crowded environment of organisations that provide almost the same service. New organisations, which may or may not survive, enter the market on a daily basis. So, how does anyone survive in this environment? First, the organisation must have an effective online … Read more
NDIS Service Providers: Directory Launch A FREE solution for participants, family, guardians or nominees. Easily find support and contact providers from the palm of your hand. Helping NDIS Service Providers to connect with participants, family, guardians or nominees. Simply find your support and connect with NDIS Service Providers from the finger tips of your hand. … Read more
CRM as a marketing attitude Effective CRM systems, or customer relationship management, relates to the aspects of exchange that a business has with its customers. But CRM isn’t just a piece of software – it covers all aspects of an organisation which has a relationship with the customer. CRM examines how a business works with … Read more
Cloud self-service portal takes service to a new level Feedback from customers has shown there is a desire for chat functionality with e-commerce platforms. As a result we have introduced a new multi-channel customer feedback management offering. And we think this breadth and depth will really impress. We’re also kicking off some new work on … Read more
Digital Marketing: new communication dynamics Digital Marketing is everywhere. Effective marketing is the key to making your product or business stand out from the crowd. Traditional marketing wisdom tells us that all marketing communications need to do these things: Differentiate your products from your competitors’ Remind people of their need for the product Reassure them … Read more
What is Social CRM? Benefits, impact and processes. Social CRM, a social way of thinking about customer relationship management and engagement that focuses on using social media to enhance customer experience. Social CRM is still in its early days but customers are fundamentally changing the dynamics of the marketplace. The holy grail of social media … Read more
How can we employ custom mobile development to improve client experience, productivity and business results? Australia’s companies are under pressure to work faster, smarter and more efficient. Accessing core data securely from mobile devices is key to reach those goals. Mobile solutions that enable business units and employees to perform and compete more effectively are … Read more
Cloud PORTAL for Customer Engagement & self-service Datanova introduces ‘FlowPoint’ a cloud portal preloaded with functions to engage and self-service your customers. FlowPoint works and is optimised for FlowLogic our sophisticated Cloud CRM Solution, designed to address the needs of Australian Community Care organisations will help you improve outcomes, operate efficiently, and meet the expectations … Read more
Cloud Customer Experience for Community Service Providers, how to develop Journey Maps to improve Service Delivery Become customer-focused, more efficient and deliver outcomes that will help your company achieve its objectives. Service providers in the not-for-profit sector are facing a structural change in their business – from a government funding model to a user-pays system. … Read more