CRM as a marketing attitude Effective CRM systems, or customer relationship management, relates to the aspects of exchange that a business has with its customers. But CRM isn’t just a piece of software – it covers all aspects of an organisation which has a relationship with the customer. CRM examines how a business works with … Read more
Trends
Digital Marketing: new communication dynamics Digital Marketing is everywhere. Effective marketing is the key to making your product or business stand out from the crowd. Traditional marketing wisdom tells us that all marketing communications need to do these things: Differentiate your products from your competitors’ Remind people of their need for the product Reassure them … Read more
Social cloud statistics Australia and how Australian people and businesses are using social media. Article inspired by the 2015 edition of the Sensis Social Media Report and we added all relevant links at the end of the article with the link to download the full report. Australians continue to embrace technology through use of internet … Read more
Gamification Social CRM defined focus for Australian Community Service Providers or anyone interested in Gamification. Gamification is a business strategy which applies game design techniques and uses techniques in a non-gaming context to engage employees and clients. Gamification the latest trend by several experts allows you to analyse, change behaviours and develop skills to drive … Read more
What is Social CRM? Benefits, impact and processes. Social CRM, a social way of thinking about customer relationship management and engagement that focuses on using social media to enhance customer experience. Social CRM is still in its early days but customers are fundamentally changing the dynamics of the marketplace. The holy grail of social media … Read more
How can we employ custom mobile development to improve client experience, productivity and business results? Australia’s companies are under pressure to work faster, smarter and more efficient. Accessing core data securely from mobile devices is key to reach those goals. Mobile solutions that enable business units and employees to perform and compete more effectively are … Read more
Cloud PORTAL for Customer Engagement & self-service Datanova introduces ‘FlowPoint’ a cloud portal preloaded with functions to engage and self-service your customers. FlowPoint works and is optimised for FlowLogic our sophisticated Cloud CRM Solution, designed to address the needs of Australian Community Care organisations will help you improve outcomes, operate efficiently, and meet the expectations … Read more
Cloud Customer Experience for Community Service Providers, how to develop Journey Maps to improve Service Delivery Become customer-focused, more efficient and deliver outcomes that will help your company achieve its objectives. Service providers in the not-for-profit sector are facing a structural change in their business – from a government funding model to a user-pays system. … Read more
Why Public Sector CRM? The Government vision for reform is guided by three principles. Government should be Citizen-centered, not bureaucracy-centered; Results-oriented; (and) Market-based. These reforms will progressively offer competitive, high quality services that meet the needs of the Australian population. The current standards for quality are under review. Google Slide Show Unleash the power: CRM … Read more
Winning in the New World. What will be required to win participants business In the future, in order to keep business advantage and more importantly retain participants in the new retail environment, service providers will need a mechanism to bind the member to a service plan – delivering value in the relationship that is differentiating … Read more