CARE MANAGEMENT SOFTWARE
For the first time E- learning emerged in the late 80s and in the 90s. Since then we have seen the processing power of handheld devices grow exponentially while becoming more affordable and even ubiquitous due to the demand for games, business communications, and in general the connected lifestyle of the wireless society. In a … Read more
The increasing use of the smartphone, tablet and growing computational power show immense promise for improved mobile health technologies. One of the advantageous medical uses of the integrated camera within this intelligent system is that patients can scan, analyse and make regular examinations in any place. With using M-Health monitor NDIS progress and goal outcomes. … Read more
Social media is a must for an organisation to remain competitive in the market. Social Media is a tool to manage relationships with customers and keep them closer. The use of social media marketing represents a strong factor in developing a CRM strategy. CRM considers the client the centre of a business and orientates the … Read more
CRM as a marketing attitude Thanks to information technology and network development, e-business has become a new economic mode and has evolved to play an important role in people’s daily lives. This is especially evident with the rise of online shopping – more and more consumers are searching for information and ordering goods online. The … Read more
Digital innovation strategy: Framework for diagnosing and improving digital product and service innovation The perils and promises of the digital world. Digital technology has become increasingly important as companies seek to achieve their business goals. However, recent research has highlighted difficulties in evaluating the value generated by digital technology investments. In the 1990s, the first … Read more
Gamification marketing campaigns: What is gamification? Experts seem to agree that gamification relates to the use of game design in non-game environments. In the past few years, gamification concepts have been successfully applied to a variety of fields such as consumer products, education, idea competitions, citizen science and marketing. Goals of these applications include increasing … Read more
SMEs Best practice social marketing strategy The internet has created many new ways businesses can reach consumers. These include online marketing tools such as blogs, podcasts and social media. Businesses can overcome geographical barriers and interact with consumers through online communities and social networks. Academics analysed the best practices related to the use of social … Read more
Mobile CRM: Business benefits mobile marketing The use of mobile phones in Australia represents an outstanding business opportunity. Almost 80% of Australians surveyed have one, an increase of nearly 10% on last year. There are roughly 15 million smartphones in use in Australia and that doesn’t include the millions of used devices stashed in drawers, … Read more
The Review of Content Marketing as a New Trend in Marketing Strategies Content marketing can be defined as a management process where a firm identify, analyse and satisfy customer demand to gain profit with the use of digital content distributed through electronic channels. Information is integral to marketing. There is a close relationship between marketing … Read more
The importance of social media content marketing Academics and professionals all around the world have been fascinated by the effect social media content marketing has on a business’s brand. In a paper delivered to the International Conference on Marketing and Retailing last year, a group of academics from Malaysia explored how social media content marketing … Read more