We examine Gamification, Customer relationship management and Case Management as a communication and customer engagement tool for non-profit organisations in Australia.
Social CRM
Intensive consumer participation on social media has raised new challenges in terms of reputation management and CRM. We tackle the issue of online reputation management in the era of social media. It explores the practices of Social Media managers using a qualitative research methodology based mainly on online observation. It is not merely a case … Read more
CRM 2.0 within E-Health Systems: Towards Achieving Health Literacy & Customer Satisfaction. The term e-health is an emerging field at the intersection of healthcare, Information Communication Technology, and business process, referring to health services and information delivered or enhanced through the Internet and related technologies. Keywords: Healthcare: CRM 2.0 within E-Health, CRM 2.0; HIS; Social … Read more
What is Social Commerce? Define Social Commerce. Social commerce is the next step in the evolution of eCommerce. Social commerce can be briefly described as commerce activities mediated by social media. In social commerce, people do commerce or intentionally explore commerce opportunities by participating and/or engaging in a collaborative online environment. As a relatively new … Read more
How to implement Aged Care NDIS Case Database Management & CRM 2.0 as a strategy for managing interactions and communication with patients/participants/clients which involves using Information and Communication Technology to organise, automate, and coordinate business processes. CRM with the Web technology provides Community Service and Healthcare Providers the ability to broaden service beyond its usual … Read more
Social media is a must for an organisation to remain competitive in the market. Social Media is a tool to manage relationships with customers and keep them closer. The use of social media marketing represents a strong factor in developing a CRM strategy. CRM considers the client the centre of a business and orientates the … Read more
CRM as a marketing attitude Thanks to information technology and network development, e-business has become a new economic mode and has evolved to play an important role in people’s daily lives. This is especially evident with the rise of online shopping – more and more consumers are searching for information and ordering goods online. The … Read more
Mobile social media: The new hybrid element of digital marketing communications It is difficult to imagine our lives without mobile phones. According to a the ABS.gov.au Household Use of Information Technology Australia in 2014-15, “Australians on an average own 3 digital devices and ownership of many digital, mobile and connected devices has reached critical mass. … Read more
Gamification marketing campaigns: What is gamification? Experts seem to agree that gamification relates to the use of game design in non-game environments. In the past few years, gamification concepts have been successfully applied to a variety of fields such as consumer products, education, idea competitions, citizen science and marketing. Goals of these applications include increasing … Read more
Mobile CRM: Business benefits mobile marketing The use of mobile phones in Australia represents an outstanding business opportunity. Almost 80% of Australians surveyed have one, an increase of nearly 10% on last year. There are roughly 15 million smartphones in use in Australia and that doesn’t include the millions of used devices stashed in drawers, … Read more